Who is the celebrity that appeared on the SNS of Louis Vuitton's daughter-in-law, who brought the 'Lee Boo-jin Bag'?
Launching of fashion brand Destree leads to a visit to Korea
- 미디어1 (firstname.lastname@example.org)
- Jul 13 2023 10:57 AM
On the 11th, Geraldine Guyot, the founder of fashion brand Destree, shared photos on her social media showing her spending time with Lee Boo-jin (right in the left photo), the president of Hotel Shilla, and Rose from girl group BLACKPINK. Images capture from Geraldine Guyot's social media
Lee Boo-jin, the president of Hotel Shilla, met with Geraldine Guyot, the third daughter-in-law of Bernard Arnault, chairman of LVMH, and the founder of the fashion brand Destree. Destree is a brand that became famous in Korea as the 'Lee Boo-jin Bag' when President Lee wore it.
The representative product of fashion brand Destree, 'Gunter Passmantri'. Image capture from Destree's homepage
According to industry sources on the 12th, Guyot, who recently visited Korea, posted a picture of herself with President Lee on her social media the day before. In addition, she revealed images of her with BLACKPINK's Rose, as well as enjoying meals with various officials at the Shilla Hotel.
Guyot wrote, "I am glad to be heading to Korea, which leads the trend," and "In just two years, Korea has become one of the top three markets for Destree." She went on to say, "Thank you to everyone who joined this amazing journey and celebrated this important milestone (the domestic launch)," adding, "The Seoul store is just the beginning."
Destree is a designer brand that started in Paris, France in 2016. In Korea, it became famous in February when President Lee carried the 'Gunter Passmantri Bag' at the wedding of Jung Jun-sun, a KAIST professor and the eldest son of Jung Mong-kyu, chairman of the HDC Group. The product is a black leather bag with a crafty design that looks like a rolled up strap, emitting a sophisticated atmosphere without a logo. The price, based on the official website, is 550 euros (approximately 750,000 KRW), which is relatively cheap compared to luxury brands that cost up to 10 million KRW.
As it gained popularity by word of mouth, Destree managed to open a store in Korea. Last month, they opened their first standalone popup store in the Trade Center of Hyundai Department Store in Gangnam-gu, Seoul. Guyot posted another post saying, "I'm looking forward to coming to Seoul on the day of the popup store opening," along with pictures of the store.