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"Dreaming of a World Without Blind Spot-Related Traffic Accidents"

a groundbreaking system designed to eradicate blind spots in vehicles

In 2021, a bus passenger in Paju, Gyeonggi Province, met a tragic end when her clothing got caught in the bus door without the driver noticing before starting the bus. Last May, a similar fate befell a primary school student in a school zone in Suwon, Gyeonggi Province, when a bus driver making an illegal right turn failed to see the child crossing the street. In June of the same year, the death of Professor Joo Seok-jung, a renowned thoracic surgeon at Seoul Asan Hospital, occurred under similar circumstances when a truck making a right turn at a signal failed to notice a bicyclist crossing the pedestrian crosswalk. These incidents share a common thread: all were accidents related to vehicle blind spots.

Seung-Seo Son, the CEO of AceView, is explaining a patented technology that eliminates blind spots in vehicles. This system captures images of a vehicle's surroundings from multiple angles using several cameras, then stitches these images together through software to display them on a single screen.

Larger vehicles, such as buses and trucks, have blind spots at the rear, sides, and lower front area that are invisible to the driver. Even passenger cars have blind spots, where the pillars (A-pillars) that connect the roof and the body of the car obscure the driver's view at a 45-degree angle to the front. These blind spots frequently contribute to traffic accidents.

Moved by these unfortunate incidents, Seung-Seo Son, CEO of AceView, founded the startup in 2016 with a mission to eliminate vehicle blind spots and reduce traffic accidents. With a background in law, Son ventured into business in 1992, embarking on various entrepreneurial endeavors. His journey began with a computer business, followed by ventures into image editing software, semiconductor manufacturing for vehicle components, and developing Advanced Driver Assistance Systems (ADAS) that faced limitations in adverse weather conditions.

The AceView system is being utilized in a fire truck, displaying a 360-degree view of the truck's surroundings on one screen, highlighting the seamless integration of front, rear, and side views provided by AceView.

In 2016, Son founded his fourth company, INT Korea, which was later renamed AceView. This marked his final entrepreneurial endeavor, dedicated to developing technology to eliminate vehicle blind spots. The AceView system employs 4 to 6 cameras around a vehicle to provide a 360-degree view, effectively covering blind spots. This technology is especially beneficial for larger vehicles, such as buses and trailers, where blind spots are more significant. The system has been recognized for its performance by the Korea Procurement Service and has received the K-Mark certification.

AceView also offers a vehicle management service that allows real-time video monitoring by drivers, supervisory agencies, and parents, ensuring the safety and transparency of vehicle operations. The technology has been installed in various vehicles, including garbage trucks, school buses, and even military vehicles, both domestically and internationally. The company's system is currently installed in over 2,000 garbage trucks, 600 fire engines, and numerous buses across Seoul and Gyeonggi Province.

Looking forward, AceView plans to integrate Artificial Intelligence (AI) to enhance safety further by alerting drivers of approaching pedestrians or vehicles. Additionally, the company is developing insurance products that offer discounts for vehicles equipped with their video monitoring system, in collaboration with German insurance companies.

Son's ultimate dream is to develop a comprehensive safety system for vehicles that can significantly reduce accidents and save lives. He aspires to supply this technology to automobile manufacturers, contributing to a future free from vehicle-related accidents.

Yeonjin Choi, Reporter

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미디어1 (media@koreatimes.net)